Brand Manual Development
Brands that are inconsistent are trusted less or not at all. Same for brands that project no sense of clarity. Clarity and consistency live here.
In its lifetime, a brand will have many people communicating and acting on its behalf, for a variety of purposes, in wide-varying contexts and circumstances.
The risk of misinterpretation and thus misrepresentation is inherently high and can be harmful to the brand and the people behind it. Equally, if the brand is presented and represented with consistency, opportunities and results await.
Deriving from an acute understanding of the brand, the brand manual is an essential control mechanism that guides all who communicate and act on its behalf. It regulates everything from logo use to tone of voice, development of marketing and sales materials, advertising and ongoing communications, to mention typical components.
In a nutshell, if our brand is pink, let’s all say it’s pink, all the time, everywhere. It matters. A great deal.